How CCG Can Help

Brand Strategy

  • Brand purpose, positioning and narrative

  • Brand tone of voice and essence

  • Brand architecture

  • Whitespace competitive analysis

  • New business pinch hitting

Communication Strategy

  • Messaging mapping

  • Value proposition

  • Communication and creative brief development

  • Synthesis and analysis of client documents

Communication Discipline Knowledge

  • Shopper Marketing

  • Digital and Social Strategy

  • PR and Earned

  • Multicultural

  • UX

Consumer REsearch

  • Qualitative approaches - ethnography, in depth interviews, focus groups

  • Quantitative approaches - survey design, data analysis and synthesis

  • Virtual and in person moderating

  • Internal stakeholder research

  • Reporting from top-line analysis to full report

Communication Artifacts

  • Consumer personas and mindset mapping

  • Consumer Journeys

  • Omnichannel Shopper Journey

  • Communication Experience Maps

Media Strategy

  • Strategic Audience Development

  • Paid Media Strategy and Buying